Reed City Area
Chamber of Commerce
BOARD MEMBERS
Sally Daling
Coordinator
Currently a managing Broker with The Local Element Mid Michigan Real Estate company and “newer” to the area, I wanted to get involved in this community and meet people. In the summer of 2022, my husband and I decided to move to our cottage in Hersey to live full time on the Muskegon River. Having owned several businesses in the past, with a background in accounting, and formerly volunteering with the Allendale Chamber of Commerce, joining as a Trustee in Reed City seemed like a logical first step. In my time as a Trustee, then President, then Chamber Coordinator, I feel like I have found my calling. I love meeting our local business owners and working in tandem with our City and local groups, to find helpful solutions to challenges facing our local economy. Continuing to coordinate and improve events that unite our community and drive people to visit our town is a daily focus.
We have put down roots here in Reed City and look forward to many years of bringing tourism and industry to our great town.
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Alicia Lewis
President
Although Alicia was born in Big Rapids, Michigan, she has lived and worked in the surrounding areas for many years. She currently resides in Paris, MI with her husband, R.J. and their 2 dogs. Alicia enjoys many outdoor activities, such as hunting and fishing. She also devotes much of her time to her 4 grandchildren, who are the apple of her eye.
Alicia has over 20 years experience in the banking industry. She has a knack for establishing and growing relationships within the local community. This serves her well in her current role as the Branch Manager at Northland Area Federal Credit Union in Reed City, Michigan. Northland has been serving the members of various Northern Michigan communities for more than 60 years. In 2022, they expanded to the Osceola County market, where Alicia facilitated the opening and establishment of the newest branch in Reed City, Michigan. The branch has experienced steady growth since 2022, under the guidance and leadership of Alicia. She will continue to serve the Reed City community and welcomes new opportunities to grow and support our local businesses.
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Jennifer Faris-Jones
Vice President
Jennifer Faris Jones is the Executive Director of the Mecosta County Convention and Visitors Bureau, where she leads efforts to promote tourism, support local businesses, and enhance the visitor experience across the region.
She holds a Bachelor’s degree in Business with a concentration in Accounting and Human Resources and a certification in Hospitality from HTIM. Jennifer brings a diverse professional background that spans municipal leadership, hospitality management, and community service. She previously served as Parks and Recreation Director for the City of Scottville and as General Manager of the Holiday Inn Express, along with other leadership positions in hospitality and food service.
Community involvement has been a cornerstone of her career. She has served as President of Kiwanis, President of the CVB Board, Vice President of the Reed City Chamber of Commerce, and Planning and Zoning Clerk for the Village of LeRoy, Michigan.
A proud graduate of Reed City High School and the Mecosta-Osceola Career Center, Jennifer grew up in the village of Chase, Michigan. In her free time, she enjoys spending time with her daughter and grandchildren, motorcycling, and kayaking.
Looking ahead, Jennifer’s vision for the Mecosta County CVB is to build a strong, collaborative tourism industry that highlights not only the city of Big Rapids, but also the surrounding towns, villages, and counties, positioning the entire region as the ultimate place to visit.
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Danielle Agar
Treasurer
Danielle joined the Chamber of Commerce as a board member in 2024 and was appointed treasurer in June of 2025. She enjoys volunteering within the community and is excited to have the opportunity to be more involved with local events. She has a decade of customer service experience between her roles at Lake-Osceola State Bank and Jones Machined Products. Danielle loves to read and spend time with her children, who keep her on the go with sports and other extracurricular activities.
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Jenna Peterson
Secretary
Jenna Peterson is the manager at NorthEnd Meat and Produce, which
has been serving the Reed City community for the past year. She loves
getting to know customers and being part of a business that brings
people together. When she’s not at the store, you can usually find Jenna
golfing, bowling, or spending time with her nieces and nephews. She’s
also active in her church and enjoys being involved in the community.
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Allison Mondrella
Trustee
A Reed City native, Allison works as a buyer at Reed City Group. Outside
of work, she enjoys exploring the outdoors, hiking and backpacking, any
type of live music, and spending time with family and friends!
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Jocelyn Wirth
Trustee
Jocelyn Wirth was born and raised in Reed City, where she still proudly
resides today with her dog. Very family-oriented, Jocelyn enjoys spending
time with her loved ones and can often be found outdoors, boating, crafting, or attending concerts with friends.
Jocelyn graduated from Ferris State University with a Bachelor of Science
degree, with her main focus in Criminal Justice. She has built her career in
the social work field, where she is dedicated to serving the community by
ensuring the safety and well-being of children. In addition, Jocelyn brings a
strong background in customer service, which has helped her develop
meaningful connections and a people-first approach to her work. She is excited to continue supporting the growth and success of Reed City through
her role with the Chamber of Commerce.
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Deanna Murphy
Trustee
Originally from the Brighton area, Deanna, Mom of 3, was working as a purchaser in the automotive industry. Supporting her husband’s dream of owning a brewery, Kevin and Deanna fell in love with the Reed City area and opened Reed City Brewing Company 8 years ago. Deanna has been involved with the Reed City Area Chamber for over 3 years, lives in Hersey, and has five grandkids.
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